Mercedes-Benz Direct will be rebranded as Mercedes-Benz Retail Used Cars from March.
In addition to its new trading name, Mercedes-Benz Retail Used Cars will have new branding, aligning it to the Mercedes-Benz Retail corporate identity.
Founded in December 2000, Mercedes-Benz Direct is the only group of prestige used car centres in the UK owned by a manufacturer.
It supplies one in 10 of every pre-owned Mercedes-Benz.
Since 2000 the company has grown year-on-year, and in 2009 12,193 units were sold, an increase of 3% on 2008.
Mercedes-Benz Retail Used Cars consists of eight outlets: Balsall Common (NEC),Birmingham, Caterham (Gatwick), Hemel Hempstead, Kingston upon Thames, Manchester, Park Royal and Waltham Cross.
“We want to ensure that the excellence and reliability of the Mercedes-Benz brand is represented across all areas of our respective businesses,” said Mercedes-Benz Retail managing director Neil Williamson.
“Mercedes-Benz Retail Used Cars, with its new identity, will unify the brand and reflect the quality of our service, to ensure that we continue to be the very best at all things