Volkswagen is launching a new marketing to push the environmental message for its BlueMotion models.

The “Think Blue” campaign launched on February 27 and was created to help Volkswagen establish the colour blue and BlueMotion as the identity for its sustainable activities.

The marketing campaign starts with print ads and these will be followed by TV spots, brochures, web specials and an e-game for iPhone and iPod Touch. All the measures focus on potential savings, sustainability and environmental awareness.