Mazda is offering up to £2,000 on its models as part of a post-scrappage sales incentive but will not be asking for trade-ins like many other manufacturer swappage schemes.
The Japanese brand said it wanted to take a different approach to open up the incentive to all customers following discussions with its dealer forum.
Mark Cameron, sales and marketing director at Mazda UK, told AM: “The scheme has been good for us but we haven’t be reliant on it.
“It benefited some of our dealers a lot more than others. For example the scheme was very popular in the south but it wasn’t so successful for dealers up in Scotland.
“Now that the Government scrappage fund has run out many manufacturers have launched their own version of the scrappage scheme. In fact, there are now so many different offers with different terms and conditions, some on 10 year old cars and some on seven year old cars, that choosing the best scheme is both difficult and confusing for the customer and requires a car to part exchange or scrap.
“At Mazda we have decided to make our post scrappage scheme simple to understand, fair and equitable for all. It does not depend on having an aged car and is open to all customers, ensuring anyone who wants to buy a new Mazda can get a great deal and purchase their perfect car at a fair price.”
Mazda sold 10,000 units through the scrappage scheme and has now finished its second allocation from the quota system. The additional sales resulted in a record year in 2009 for Mazda which saw its market share reach its highest ever level to 2.4%.