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New Jaguar Land Rover boss to keep own council for 100 days

New Jaguar Land Rover boss Carl-Peter Forster has asked for 100 days on the job before making any formal announcements about his strategy for the British brand.

But while giving away few specifics on his vision for the future of JLR, the new boss was keen to convey a very upbeat message at a pre-Geneva show press dinner last night.

"Basically it's about listening to the team that exists already," said Forster.

"They've done a great job on new products already and we have to develop that."

Quizzed on the future of Jaguar, Forster admitted there were some positioning issues "such as the lack of small four-cylinder diesel engine in the XF" but said these could be "easily fixed."

"People will inevitably draw comparisons with BMW and Audi," he said of Jaguar, "But we're a very different, much lower-volume proposition. We don't need to compete head-on in every segment."

Forster will work with JLR owners Tata as the Indian conglomerate continues to build into a globally recognised brand.

He'll spend about 12 days a month in the UK and a significant portion of his time in India.



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