Fiat is offering a range of value servicing dealers for Punto owners with cars registered before 2006 to get them back into the manufacturer network.
There are several offers available from participating dealers including an annual service for £89, service and MoT for £129.99, 30% off on fitments of timing belts, oil and oil filter changes.
The deals are valid throughout this year and Fiat is marketing it out to 50,000 Punto owners across the UK.
Rob Calver, parts and service director, Fiat Group Automobiles UK, said: “We recognise that some customers choose to move away from the full manufacturer’s service schedule once their car reaches three years’ old and is no longer covered by a warranty.
“Some feel that the driving demands they place on their car are lower than those anticipated by the manufacturer and consequently want a service that reflects this fact.
“However, they still want their cars to be worked on by factory trained technicians with access to the latest diagnostic equipment, using genuine replacement parts. And that’s what’s available with this latest range of offers.”