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Saab sponsors UK's first national skiing event

Premium brand Saab took to the slopes last weekend as the official sponsor of the UK’s first ever national level Skier and Boarder Cross event.

The Saab Challenge, which was sponsored by dealerships across Scotland, saw hundreds of budding skiers and snowboarders travel to Cairngorm Mountain to take part in the event.

David Pugh, sales and marketing manager at Saab Great Britain, said: "It was fantastic to work with Snowsport Scotland and Aberdeen Snowsports Club, and The Saab Challenge was a great way to show our innovation and represent our Scandinavian heritage.”


After the sale of Saab to luxury car maker Spyker Cars earlier in the year, the Saab Challenge also gave the brand the chance to promote its outdoor lifestyle.

Pugh continued: “Our recent Saab 9-3x Crossover is an ideal skiers’ car, with cutting-edge technology aimed at those with an active outdoor lifestyle.”


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