Close Motor Finance has opened a new branch, located in Kembrey Park.
It will cover Oxfordshire, Wiltshire, Berkshire, Bristol and Somerset.
Ryan Scaife, formally of HFC Bank, is branch manager.
Additional sales representatives and internal sales support staff have been recruited to manage all new accounts in this region - and to avoid disruption to supporting dealers, all current loan books will continue to be managed by their existing southern branches.
The reason for opening a new branch was to increase the coverage of the branch network in an area of the country currently under-represented.
Furthermore, the new Swindon branch will allow the motor finance company to grow and develop their dealers in and around Wales and Southampton, enabling these existing southern branches to concentrate on territories more local to them.