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AM promotion with Castrol: Principles of Management

The holder of a Master’s degree in Economics, Wenger developed and leads one of the English Premier League’s most successful teams.

While focusing on the minutiae of his team’s on-pitch performance to achieve success, Wenger also has the long-term strategic vision to invest in his club’s infra-structure, laying solid foundations for a successful future.

Franchised dealers must also ensure they adopt this dual approach to the management of their businesses.

On a micro level they need to concentrate on the smaller details of the business, but they should also take a long-term view – thinking not just about this month, or even this year’s figures, but establishing practices and structures for 2011 and beyond.

In real terms, this means establishing effective after- sales processes to identify and capture all revenue opportunities, and boosting the skillsets of all staff members through training to maximise every customer contact.

Such vision will ensure the business survives challenging times and emerges stronger than the competition.

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