BMW Financial Services is offering its BMW Insured Warranty cover to all BMW drivers via a dedicated website.
The move should drive more customers into the BMW dealer network.
Together with Mondial Assistance, the warranty offer was previously aimed at BMW owners whose existing warranty on a new or Approved Used BMW was about to expire.
Now all owners will be offered the insured warranty offering irrespective of the vehicle’s age or mileage.
BMW said its dealer network "will benefit from increased aftersales opportunities and in turn, greater customer retention and loyalty".
“BMW Insured Warranty aims to bring BMW owners access to the protection they need, making the sale quick and convenient. All our Insured Warranty options can be purchased annually or on an ongoing monthly basis at the click of a button. We can provide a range of cover options, for the ultimate in flexibility without compromising on quality, ensuring our customers are protected around the clock.” says Steve Lingwood, National Warranty Manager for BMW Group UK.