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Toyota ad campaign focuses on staff

Toyota has begun rolling out its “Your Toyota is My Toyota” advertising campaign, which features real employees championing the marque following its global recall crisis.

The campaign includes a TV ad and full-page press ads fronted by staff from Toyota Manufacturing UK, promising to “pick up imperfections that are smaller than a human hair.”

The ad stresses: “There’s no better method for ensuring the perfect panel than having that personal touch.”
 

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