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AM promotion with Castrol: Principles of Management 3

Principles of Management
Arsène Wenger is Castrol Professional’s Global Brand Ambassador for its sponsorship of the 2010 FIFA World Cup™.

Arsène Wenger, one of the world’s most respected professional football managers, sees his role not as a motivator of players, but in helping players to harness their inherent drive and determination to succeed through exceptional performance.

Similarly, in the motor trade, dealer principals must ensure that they have established the framework for both individual staff members and the business to succeed. In real terms, this means providing staff with guidance and training to help them fulfil their role more effectively.

“Targeted and well-structured training courses give staff the means to develop their skills and achieve their goals, while also boosting the business’ profitability,” explains Nigel Head, Castrol FWS and OEM marketing Manager – UK & Ireland.

“Castrol Professional’s research has shown that well trained staff are more motivated and therefore more proactive in upselling work and providing excellent customer service.

Ensuring that they are doing everything they can to help their staff achieve personal goals will ensure dealers are on the right track to profitability.”

To find out more about Arsène Wenger’s principles of management, go to

To find out how Castrol Professional can help you harness your team’s motivation to achieve success, call 01793 452921.


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