Alfa Romeo’s new c-segment competitor, the Giulietta, will go on sale in the UK on July 24.

Alfa believes the Giulietta has what it takes to compete in the ultra competitive C-segment and that’s no easy task considering the competition now contributes one out of every four new cars sold in Europe.

Customers will be able to choose from a range of five new engines - three petrol and two diesel - all of which are turbocharged and Euro V emissions-compliant.

Six airbags (two of which are multistage), plus three-point seatbelts with double pretensioners and load limit limiters and SAHR (self aligning head restraints are all standard.

Prices start at £16,995 and rise to £22,495 when the new model goes on sale next month.