Exchange and Mart has created a new web team, dedicated to bringing dealers better marketing opportunities and management information tools.
Since closing the door on its print publication in 2009, Exchange and Mart has enjoyed a year-on-year increase in visitor activity of 22%.
Now a new development team is concentrating efforts on enhancing dealer capabilities to advertise online by improving performance and the functionality of the site.
This will include providing dealers with the opportunity to review and understand visitor activity on the stock it displays.
"By investing in this highly-experienced team of web developers, we can work on ways to deliver a greater ability to understand traffic and visitor activity on dealers' stock advertised on the site," said Debra Healy, digital director of Exchange and Mart.
"These new features aim to make ExchangeandMart.co.uk an even more powerful marketing tool for dealers, helping them to take advantage of the 22% increase in car buyers looking at their stock.
"A programme of continued investment in expanding this web development team over the coming months confirms our ongoing development of the Exchange and Mart brand, providing our dealer community with a comprehensive and competitive route to market. This is an extremely exciting time for Exchange and Mart, as the in-house development team steps up our campaign to be the ultimate partner for retailers."