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Michelin boss gets lifetime award

Jim Rickard, managing director of Michelin Tyre, has been presented with a lifetime achievement award by the Tyre Recovery Association.

Rickard is the first ever recipient of this award from the association, which he received at the recent TRA annual dinner in front of more than 100 distinguished guests from the tyre recovery industry.



“Jim has been a fantastic ambassador for the tyre industry and has given his support over a number of years to responsible recycling initiatives,” said Peter Taylor OBE, secretary general for the Tyre Recovery Association.

“This is the first time the TRA has made such an award which illustrates the pivotal role and impact that Jim has made to this important area of our industry.”


Alongside his responsibilities for Michelin, Rickard is a board member of the British Tyre Manufacturers’ Association and of the Tyre Industry Federation.

Under his previous role as chairman of the Tyre Industry Federation (TIF), Rickard was instrumental in moving ownership of the industry’s Responsible Recycler Scheme to the TIF in order to give it greater visibility, impact and effectiveness.

The scheme now accounts for the responsible reprocessing of more than three quarters of the UK’s annual waste tyre arisings.


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