Remarketing company Cars Direct has rebranded as CD Auction Group after 21 years.
It is to expand its remarketing IT system to incorporate sales channels for plant, machinery and office and other equipment.
The move also involves a redesign of the company’s website www.cdauctiongroup.com.
Roger Woodward, managing director of CD Auction Group, said: "After 21 years of growth and innovation, the company is about more than just remarketing cars direct from vendor to buyer.
"For starters, we now sell more than just cars with regular weekly auctions for commercial vehicles and some industrial plant and equipment."
CD Auction Group was formed as Cars Direct in 1989 and pioneered the sealed-bid auction system for the sale of ex-fleet and finance vehicles.
It moved to its present £1m facility in Corby in 2002.
The group now holds three online auctions a week with monthly branded sales for clients such as BMW, BT Fleet and Venson Automotive Solutions.
Other clients include TCH Leasing, Inchcape Fleet Solutions, Royal Mail, Legal and General, Sandicliffe Vehicle Contracts and Fleet Support Group.