Toyota GB has signed up to FindsYouCars.com to provide qualified leads to its dealer network.
The carmaker, which recently promoted Jon Williams to managing director, hopes the initiative will help Toyota dealers save on their used car marketing budgets while attracting serious car-buying customers.
Iain McCall, vehicle remarketing & cost of ownership manager at Toyota said: "Having investigated the opportunities presented by FindsYouCars.com, we have been happy to endorse the service to our entire dealer network.
"This will deliver customer-driven requests, which enable them to respond with the appropriate stock, providing a rapid, personal and totally secure service.
"The process not only frees up the customer's valuable time, but also provides real sales leads, with the potential to reduce used car marketing costs.”
Dealers create a profile on the site, outlining what cars they typically trade in, and the 'find engine' matches their profile with buyers’ specific car requirements and automatically sends relevant leads with full contact details included.
FindsYouCars said since its launch earlier this year, the response to the service has been extremely positive with more established dealerships coming on board following the £10 a month micro-subscription introductory offer last month.
“We have been heartened by the uptake of this introductory offer,” said FindsYouCars CEO Guy Walker.
“It’s clear that vehicle manufacturers such as Toyota are seeing the genuine value of the site as a reliable and cost-effective sales channel.”