HPI's free CO2 certificate, which comes free with an HPI check, complies with new best practice principles regarding the marketing of ‘green’ vehicles.
Launched by the Low Carbon Vehicle Partnership (LowCVP), the Society of Motor Manufacturers and Traders (SMMT) and the Incorporated Society of British Advertisers (ISBA), the principles were created to ensure dealers adequately guide buyers on environmental claims used in advertising vehicles.
The principles apply to all areas of marketing and call for clear, honest communications, giving consumers easy access to the information they need to make informed decisions.
They cover advertising imagery, comparisons, claims and wording regarding low carbon vehicles and aims to encourage best practice across the industry.
“As the motor industry brings consumers a greater range of low-carbon vehicles, it is important to offer a clear labelling system to help buyers navigate the wealth of choices on the market,” says Daniel Burgess, Automotive Director for HPI.
“This is why HPI created its CO2 Certificate, helping dealers to ensure motorists continue to make greener and more cost-effective choices when purchasing a used vehicle.”
New consumer research issued by the LowCVP also highlights the growing importance car buyers are placing upon clear fuel economy advice, already included on the HPI CO2 certificate.