SsangYong is backing the launch of its new Korando into the growing crossover market with a five-year/unlimited mileage warranty.

The five-year limitless warranty will also apply to the 2012 specification SsangYong Rexton SUV and Rodius MPV.

“This warranty is designed to be totally transparent and give our customers complete peace of mind,” says Paul Williams, chief executive of SsangYong Motor UK.

“With SsangYong, ‘limitless’ means just that. Not the 60,000 maximum mileage condition that some brands impose on certain components in their small print.”

He wants the brand to achieve similar growth in interest to that which fellow South Korean carmakers Hyundai and Kia have enjoyed since introducing their five- and seven-year warranties respectively.

All the major mechanical components on the Korando are covered, including wheel bearings, suspension joints and bushes, steering joints, shock absorbers and even the audio system.

Wearable components such as clutch discs and brake friction materials which could have their life reduced by poor driving are covered for one year or 12,000 miles, and the battery and paintwork for three years.

The warranty applies to the car not the purchaser, so providing the service record is maintained it can be transferred no matter how many times the vehicle is sold in that five year period.

It also includes all SsangYong approved accessories fitted by a SsangYong dealer, such as tow bars.

“We believe the Korando’s low purchase price, from just £16,995, great build quality, high specification and now a watertight warranty will be a compelling combination that anyone looking to purchase a new crossover will find difficult to ignore.

“We have complete confidence in this new product and believe this warranty demonstrates that clearly to our customers,” added Williams.