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Mini launches new customisation division

Mini has created a new range of premium options called Mini Yours which will allow customers to kit their car out with a new catalogue of exclusive personalisation extras.

Mini customers can already add a host of options buy the British brand says this new Mini Yours package “operates at the next level” which allows customers to tailor colour, design, and materials.

There will also be specially developed Yours design packages for customers.

The first Yours pack is called Avenue and is priced at £4,880 on the Mini One, One D, Hatch, Convertible or Clubman. This puts the price for a Mini One D Avenue up to £19,360.

The MINI Avenue package is available with either highclass grey or laguna green metallic paint. Both feature an identical interior with an exclusive ‘Soda’ repeating design motif.

The car's standard spec includes satellite grey soda lounge leather with matching black floor mats, bi-colour sport leather steering wheel with multi-function controls, soda mirror caps, 17-inch twin-blade spoke alloy wheels and special effect white bonnet stripes.

Jochen Goller, Mini UK director, said: "In the future Mini Yours packages will include all sorts of characters; from performance-oriented and masculine designs to really distinctive standout styles.

"This will make finding two same Minis on the road even harder."

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