AM Online

Bowker BMW signs with Maindealerdiscount to build service custom

Bowker Motor Group, with BMW and MINI dealerships in Preston and Blackburn, has signed up with with a view to offering full online discounted servicing to value-conscious customers.

Jonathan Rogan, group aftersales manager of Bowker Motor Group said: “We’re looking forward to a great relationship and welcome Maindealerdiscount to our team.

"This move is part of our overall servicing retention strategy and will allow us to capture customers searching online for servicing."

Amy Uphill, group marketing manager for Bowker Motor Group, added: "We know from our research that customers want the quality of a Bowker service at a price to compete with the independents. We can now offer that through Maindealerdiscount."

Main Dealer Discount provides a website through which authorised main dealerships can sell their excess servicing/workshop capacity directly to customers at short notice.

Dealers retain full control allowing them to adjust their rates according to availability and age of vehicle.

Darren Bone, managing director of Main Dealer Discount said: “It's great to have Bowker Motor Group on board, it’s a forward thinking company with the drive to make this partnership a success.

"We will provide it with a complete aftersales solution that will be up and running within the next couple of weeks, just in time to capture those online consumers looking for a Christmas servicing deal. We are the only company capable of providing this full online solution."


If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • Irishboy4 - 15/12/2011 05:44

    is this not a case of joining the enemy? BMW have worked Relentlessly to maintain a structured dealer network at huge cost to the dealers. Whilst these on line cowboys discount cars from a bedroom in their house. Come on BMW why sell yourselves cheap?

  • maindealerdiscount - 16/12/2011 10:02

    Dear Irishboy4. Unfortunately you have not understood what offer. We are quite the opposite of enemy. A dynamic pricing model is a sophisticated pricing tool to enable BMW dealers (and other main dealers) to fill their workshops. It is not 'blanket' discounting. To operate online does not make a 'cowboy'. We operate in the fastest growing market place for main dealer aftersales and our objective is to represent main dealers in this domain.