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Stand out to your customers like John Lewis does

The former head of customer service at John Lewis Partnership recently met members of the AM Executive Breakfast Club to share his insight into great customer engagement.

He spoke about the strategy and improvements he put in place to ensure the retailer delivered the customer service it has become famed for.

One of the challenges he faced was ensuring that its people understood they were selling to people, not selling the product.

To read more what Andrew McMillan had to say, turn to the February 25th issue of AM Magazine.

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