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Complaint against dealer thrown out

Advertising watchdogs have rejected a complaint against The Trade Centre Wales after a customer arrived too late to bag their bargain used car.

The dealer ran a TV advert offering "08 cars for £14.42 a week like this 08 Fiesta for only £3,999."

The complainant contacted the Advertising Standards Authority after he tried to buy a Fiesta at £3,999 but was told there was none more in stock.

The Trade Centre Wales said that at the time the ad was broadcast there was one Ford Fiesta available at the advertised price. Prior to running the ad, The Trade Centre Wales had confirmed eight different brands, including one 08 Ford Fiesta, were available at £3999.

The ASA considered that the reference to that particular Fiesta was by example only and that viewers were likely to understand that there was a range of different brands of car available at the advertised price, so rejected the claim it was misleading.

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