Car manufacturers and dealers are being given a sales opportunity at the Cheshire Cholmondeley Pageant of Power.
Expected to draw a crowd of more than 75,000, the event (July 15-17) will incorporate a new feature called ‘magnificent marques’.
This has been created to enable sponsors to display vehicles, host guests in hospitality units adjacent to the circuit, and offer test drives on the Cholmondeley track and local roads.
“The 14 manufacturers and dealerships participating last year captured a huge volume of leads and secured sales worth in excess of £2.5 million,” said James Hall, events director.
Attendance totalled 50,000 in 2010.