AM’s next aftersales conference will reveal to dealers how to secure more fleet business in their servicing departments and provide tips on customer relationship management (CRM) to help keep workshops busy.

The event will be held at the Quandrangle Conference Centre in Oxford on April 6 and fleet business and CRM will be discussed with delegates in detail, as well as a host of important topics affecting the aftersales industry this year.

Roddy Graham, chairman, The Institute of Car Fleet Management & commercial director, LeasedriveVelo, will be speaking at the conference. He will explain the importance of value for money and customers service in the fleet sector in order to help franchised dealers win back fleets that have gone to the independent sector.

Jeremy Evans, managing director, Marketing Delivery, will tell dealers about the crucial questions they need to ask their customers in order to capture the most helpful data.

Attend this one-day conference and gain a unique insight into the aftersales arena, helping you to:

• Understand the potential in the aftersales business
• Recruit and retain the right staff, in the right role
• Explore ways to change consumer perception of the franchised dealer
• Manage data to increase penetration
• Change the mindset of service advisors - they too can up sell products and services

For more information or to book your tickets see www.aftersalesconference.co.uk or call Stacey Harling on 01733 468289.

The conference is sponsored by Continental Tyres, Total Lubricants, Akzo Nobel Coatings and MSX International.