HR Owen will open a Ferrari Atelier or boutique at the The Berkeley Hotel in Knightsbridge, London this summer.
The new service will allow customers to custom design their new Ferrari under the guidance of a trained Ferrari specialist. The atelier will also host private previews and exclusive events for Ferrari’s “most loyal and dedicated clients”.
The new HR Owen site is the first standalone Ferrari Atelier to open outside of Italy.
Andy Duncan, HR Owen chief executive officer, said: “This new global flagship is a great example of how HR Owen is using innovation to grow its business.
“HR Owen Ferrari at The Berkeley builds on our already successful relationship with Ferrari and we are excited to be working with Maybourne Hotel Group as a new partner to bring about this landmark project.”