Mitsubishi has appointed its 118th dealership in the UK.
Burnham Garage in Windsor will open its dealership on April 4, operating a showroom in Clarence Road and an aftersales facility less than two miles away at Farnham Road in Slough.
Burnham Garage is a family-owned multi-franchise dealer group with six dealerships and a bodyshop in Slough, Windsor, Maidenhead, High Wycombe and Burnham.
It already represents Vauxhall, Suzuki and Hyundai.
Managing director Mike Goodchild said: "We have been serving the Thames valley area for nearly 60 years now and the addition of the Mitsubishi brand will strengthen our sales portfolio. The thing we really like about Mitsubishi is its strong reputation for reliability and quality and it doesn’t conflict with any of our other new car brands."
Dealer franchising manager for Mitsubishi Motors in the UK, Alan Rooke said: "Burnham Garage is a small family owned group with a reputation for customer service, which is what our customers look for in a dealership when they visit to purchase a vehicle or have their vehicle serviced.
"Mitsubishi’s product strategy over the next 5 years is to focus on producing vehicles with strong environmental credentials and these vehicles will be ideally suited to Burnham’s customer base.”
Rooke added: "We are delighted that Burnham is joining the Mitsubishi franchise, the Thames Valley area has traditionally been a very strong area for our vehicles and we know Burnham will serve the area well.”