Mazda will launch a new advertising campaign on April 1 which focuses on the brand itself rather than specific models.
A new website (www.mazdastories.eu) will look to inform customers about Mazda’s heritage and how the challenge of rebuilding Hiroshima, Mazda’s headquarters, in 1945 “left an indelible mark on the people and became an important part of Mazda’s own spirit”.
Jeff Guyton, president and chief executive officer of Mazda Motor Europe, said: “The new brand campaign and its website is our distinctive approach to story-telling.
“It is the first phase of a multi-channel campaign that will describe what’s great about Mazda products, while giving customers a host of reasons to believe in Mazda and its people.”
Mazda’s 10 significant stories and short biographies of those who tell them can be viewed at www.mazdastories.eu.
The website, which goes ‘live’ on April 1, will be updated regularly with interactive features, competitions, pictures, new content and videos about the past and the future of the brand, along with stories explaining Mazda values.