Motors.co.uk has frozen UK advertising rates for the next 12 months from today, in response to dealer concerns.

Garry Hobson, motors.co.uk CEO, said: “We know dealers are feeling the pinch as the economy slowly recovers, and we believe that it would be inappropriate to adopt a business model of continuous price increases for our core tenancy advertising packages.

"It is fundamental for dealers to get the right mix of advertising spend across all areas, and although the internet has been a growing source of response, we believe dealers will benefit from certainty on pricing."

The site which has 150,000 used cars for sale is the second largest used car website and has exclusive partnerships with Parkers.co.uk, Honestjohn.co.uk, Teletextcars.co.uk and Desperateseller.co.uk.