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Fiat Professional ramps up marketing for Q2

Fiat Professional is ramping up its commercial vehicle marketing in Q2 with a new advertising campaign and sign off line “We Speak with Facts”.

The Italian brand is hoping to boost its LCV sales and wants the new campaign to highlight that Fiat Professional vehicles offer a “good, honest proposition for businesses”.

Its latest campaign will start with a series of six 30-second TV commercials, on air during April and May as the football season comes to a climax.

Six different films will show van users adopting ‘football-speak’ and ‘wind-ups’, before a straight message about Fiat Professional vans.

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