Volvo Cars London has launched a new mobile website.
Analysis of traffic to their main website indicated traffic from mobiles had grown by 470% in the last 12 months, and that 10% of all site traffic was from mobile devices, prompting development of the new site.
The main focus of the mobile website is the group’s 190+ stock of used Volvo’s, with multiple images and specification for each vehicle.
It has been built for Volvo Cars London by Progress Automotive Solutions.
There are ‘click to call’ phone numbers and email enquiry forms.
There is a ‘save car’ feature for compiling a wish list of vehicles of interest for quick referral, as well as an option to download the car’s details via PDF or to send the link to a friend.
News, offers, company and dealer information are all included and there is also a 'new Volvo' section offering facts, figures, image galleries for the Volvo range.
There is also a service booking email form and a rental section showing available models and tariffs for Volvo’s available one of its London sites.