Accident management group Helphire has appointed Penny Stoolman as its new group commercial director.

Currently managing director of one of the group’s subsidiaries, Total Accident Management (TAM), a fleet accident and claims management business, Stoolman previously held senior sales, marketing and strategic development positions within the automotive industry including at RAC, Arval and Avis.

Stoolman will head up Helphire’s sales, account management and business development activities, with an eye to exploring new commercial opportunities.

She will continue to hold overall management responsibility for Total Accident Management.