Skoda has awarded a Fabia vRS and Fabia Greenline II to the winners of its Facebook marketing campaign competition which set out to find the meanest and loveliest people in the UK.
Over 9,000 people took part in the competition which was part of the multi-million pound launch campaign for the Skoda Fabia vRS.
The competition worked by entrants allowing their Facebook profiles to be scanned to judge how lovely or mean they are.
Points were awarded for activity such as how many friends the entrant had on Facebook or how many times they wished people happy birthday.
Friends could also award the entrant mean and lovely points to each other in a bid to win.
The winner of the Fabia vRS, Matthew Browne, from Llanelli, collected his car from his local retailer, Sinclair Skoda.
Bobby Green from Essex was awarded the title of loveliest in the competition and collected her Fabia GreenLine II from Willis Škoda in London.
The competition ran from November 1, 2010 until January 31, 2011, to coincide with Skoda’s ‘Made of meaner stuff’ advert campaign.