A year on from the launch of Dealers Backing BEN at the 2010 AM100 Dinner, motor retailers have contributed more than £250,000 to the charity.
At last night's AM100 dinner BEN chief executive David Main told of the growing momentum of the campaign, which is being supported by motor retailers big and small.
Participating dealers donate £1 to BEN from every car they sell through auctions.
A BEN prize raffle at last night's dinner raised £2,139 for the charity.
> Dealer group bosses and BEN executives at the AM100 Dinner last night