Toyota has launched a new approved used car stock locator for its website to promote customer engagement and drive additional leads to its dealership.
Developed by Manheim Retail Services, the new national locator includes a ‘Sell Your Toyota’ function where customers with a car to sell can fill in an online form, and present these details to their nearest Toyota centre. The ‘Negotiate’ function provides customers with the facility to bid on selected vehicles.
Customers can create and manage an online account to store their searches and ‘favourite’ vehicles, and sign up for email alerts.
Iain McCall, remarketing services group manager at Toyota GB, said: “Understanding the way a customer searches for a car and uses an online stock locator is vital.
“We want to provide our customers with a product that performs exactly as they want it to, with as much information as they need to consider purchasing their next Toyota. Driving additional enquiries to our centres is crucial and our new approved stock locator will help to deliver this.”