Subaru hopes to raise tens of thousands of pounds for victims of the Japanese earthquake and tsunami by kicking off a cycle relay from its Warwickshire headquarters.
Subaru UK company chairman Lord Robert Edmiston will cycle the first leg from the Coleshill headquarters to dealership Carstins Subaru, in Station Road, Balsall Common, on August 1.
The relay will then see other employees cycle various legs between 60 Subaru dealerships across the country. The company will also be raffling off a £28,000 Subaru Outback.
The firm hopes to raise money for families made homeless in Japan.