Audi UK has appointed Dominic Chambers as its new head of marketing.

Chambers will preside over the communications strategy behind a range that has just peaked at 36 model types, and is set to grow to 42 over the next few years.

For the past seven months, the role had been managed on an interim basis by Philip Olden, who in turn took over from Peter Duffy.

Audi UK delivered almost 100,000 new cars last year, and is currently the lead brand in the premium sector sales rankings with just under 62,000 deliveries so far this year and a market share of 6%.