Citroen is offering free fuel for a year to LCV customers in September as part of its “Business Class” commitment.
The offer is being targeted at the small business and owner/driver sectors, and is available to non-national fleet customers acquiring a new Citroen LCV by outright purchase, PCP or hire purchase from September 1.
The value of the fuel in the ‘Free Fuel for a Year’ offer equates to 10,000 miles based on the engine with the lowest mpg fitted in the customer’s chosen Citroen LCV model.
The average cost per litre is based on the July 2011 AA Fuel Price Report. The value of the resulting amount of fuel will be provided to the customer on a Citroen branded prepaid debit MasterCard card.
The new sales initiative will help Citroen’s 90 business centres increase its sales to the small to medium enterprise sector (SMEs). In the first seven months of 2011, Citroen business centres sold 81.7% of the 6,100 total Citroën LCVs acquired by companies in the SME sector.
Martin Hamill, Citroën’s head of commercial vehicles and business sector, said: “Through the Business Centres, Citroën has enhanced its offering to the key small and medium sized businesses that are integral to the success of UK industry.
“We are able to treat them with the same level of professionalism that is offered to larger national fleet customers, not only within the sales process, but for their aftersales requirements as well.
“This focus has led to a significant year on year increase in sales to this sector of the market.”