Land Rover’s summer of outdoor promotions continues in August at the Festival of British Eventing, where it will highlight its product range as an associate sponsor and official vehicle supplier.
Thousands of people attending the three-day horse trials at Gatcombe Park in Gloucestershire, family home of the Princess Royal, will have their first close-up look at the new Range Rover Evoque, weeks ahead of its appearance at Land Rover dealerships.
The Evoque will take centre stage on the Land Rover stand alongside the complete UK model range.
Both the Evoque and Evoque Coupe versions will also be prominently displayed alongside the main scoreboard throughout the festival, which runs from August 5-7.
Land Rover’s support for the show dates back to its inception in 1983. This long-running partnership this year includes the provision of a courtesy shuttle service for owners, riders and visitors, and a fleet of vehicles for use by officials, judges, medical and veterinary teams.
Land Rover customers are renowned for their brand loyalty and in recognition of this; once again the Festival will give them the privilege of a dedicated Land Rover owners car park close to the showground’s pedestrian entrance. Close by there will also be the Land Rover Lawn, where owners can enjoy free refreshments on presentation of their Land Rover key fob and take a seat for a prime view of the competition action and entertainment in the main arena.
For those wanting first-hand experiences of Land Rover’s legendary off-road performance, the Land Rover Experience will be at the festival, giving passenger rides over a woodland trail.
Land Rover will also continue its support for Eventing at The Land Rover Burghley Horse Trials from September 1-4, its seventh year as title sponsor of the international meeting.
As a keen supporter of equine sport in general, it is also the official vehicle supplier to the national Equestrian Team GBR.