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Fiat opens group dealership in Croydon

Fiat Group Automobiles UK has officially opened Motor Village Croydon which brings together Fiat, Alfa Romeo, Jeep and Chrysler under one roof.

A major, undisclosed investment has been made by Fiat to transform the large Canterbury Road, Croydon site into a new space separated into four main areas representing each brand.

Motor Village Croydon joins Fiat Marylebone in central London, Fiat’s Battersea service centre and Fiat Direct in Hayes, to offer strong representation throughout London and Surrey.

Tony Dittli, director, Motor Village Croydon, said: “We started here with Fiat in January and Alfa Romeo came in May.

“Chrysler and Jeep joined us in July, so it’s continually evolving. We are still developing and learning but I think we have a superb showroom site from which to offer quality service and become the reference point for these great brands.”

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