AM Online

Eterniti reveals more details at brand launch in Frankfurt

New London-based sports car brand Eterniti will have a showroom, atelier and build facility in the capital when it launches with its first model the Hemera next year.

More Eterniti-owned showrooms will be launched in overseas markets next year too.

The Hermera “super-SUV” is based on a Porsche Cayenne platform and the brand believes it can compete with Bentley, Maserati and Aston Martin’s Lagonda brand.

Eterniti will re-package the Cayenne with a new interior and light-weight carbon-composite re-skin. It will also have additional engine performance, with the 4.8-litre twin-turbo V8 engine producing over 620bhp for a top speed in excess of 180mph.


Standard equipment includes twin electrically-reclining rear seats with heating and cooling, twin iPads with wireless keyboards, and a drinks chiller.

Eterniti says the specification satisfies what it believes is a currently unmet need, particularly in Asian markets, suitable for being chauffeured as well as driving.

Production will start early in 2012, with deliveries by the summer. Prices have yet to be confirmed, but will be around £150,000 for the standard vehicle.

Buyers will receive a three-year warranty. Warranty and servicing work will be carried out on-site in London, with collect-and-return and supplemented by a ‘flying doctor’ service. Customers will have access to finance and insurance depending on the market.

The engineering team for Eterniti is led by Alastair Macqueen, who was responsible for the development of the Jaguar XJ220 supercar to production and has won the Le Mans 24-Hour race three times, with both Jaguar and Bentley.

Eterniti also has ex-F1 and Le Mans driver Johnny Herbert as an ambassador for the brand. Herbert will have an “active role in developing Eterniti vehicles”.

The new brand plans to debut in the Asia-Pacific hun in Hong Kong in 2012 and will launch showrooms in Tokyo and Taipei before the end of next year.

Representation in China will be established from 2013. The product plan includes a second Hemera derivative for 2012. Plans for another SUV and a high-performance car which could form the basis of a racing programme are currently being developed.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


  • LINGsCARS - 13/09/2011 11:05

    Hahaha, it's just a bloody pimped Cayenne with silly wheels. Which is in turn a pimped VW Touareg with silly wheels. This Effemnity firm had a hilariously stupid situation where their Twitter ID was spoofed, everyone believed loads of rubbish that was posted about them and (made up) Red Bull F1. There were hundreds of motoring journalists sucked in and spoofed, stories were posted. Better than April 1st! I ended up with the account when it was cut loose! Hahaha. I grabbed it, then I gave it back to Effemnity, because I am nice like that. I am now considering doing one of these rip-off cars myself: pimping the Kia Picanto (following the Aston Martin pimped iQ), and call it the "Ling Piqanto". This is all so silly, and would be funny, if these fools were not serious. Ling LINGsCARS