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Pinewood launches DMS app for iPad

Pinewood’s new Pinnacle iPad app is now available to download for free after completing its trial stage.

The new technology was trialled by dealerships like Stratstone Mini Derby in April and allows dealer staff to use the dealer management software on the move with an iPad in the showroom.

It can be downloaded free by visiting the App Store on an iPad and searching using “Pinnacle Mobile.”

Neville Briggs, managing director at Pinewood, said: "The app lets service personnel enter a customer’s registration number into their iPad as soon as they drive onto the forecourt so that by the time they have stepped out of the vehicle, they know their name and can greet them at the door.

"From there, they can take the customer to a desktop terminal and check to see if they already have a service or sales appointment before guiding them to the right department and handing them over to the appropriate person.

"The iPad app can be used to access information such as the customer’s favoured daily newspaper and whether they have sugar in their tea or coffee. It helps to create an immensely slick and personalised customer experience."

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