Hyundai is using a smartphone application as part of its marketing push for its new i40 D-segment car.
It is using image recognition technology from Aurasma as part of the car brand's ggest-ever integrated advertising campaign to support the launch of the new product.
The new Hyundai i40 application, available for free download now from the App Store and Android Market, provides consumers with the opportunity to experience the new i40 instantly through video content embedded in selected print and poster advertisements.
Andrew Cullis, marketing director, Hyundai Motor UK said: “The i40 Tourer has already created a stir within the marketplace by providing a stylish, technologically advanced and value for money new alternative in the medium family estate car sector – dominated by more established manufacturers.
"We have created a campaign that really showcases our brand philosophy of ‘New Thinking. New Possibilities’.
" Our fully integrated campaign ensures that every consumer touch point conveys the right message to the right people. And we’ve innovated by using cutting edge mobile technology to bring the print and poster campaign to life.”