Renault believes it has turned a corner and rectified its problems with product quality and reliability and is now looking for its revitalised dealers to help it recover market share.
The challenge for Renault UK and its franchised network is to convince buyers that it is a different beast from the Renault of five years ago.
Dealers have seen their warranty work plunge in the wake of more reliable new Renaults and customer satisfaction scores are improving.
Mark Crockett, director of services and quality, said the brand still suffers the legacy of older, lower quality models which are holding it back. However, with new car registrations low there remains limited opportunity for customers in its latest generation cars to influence perceptions.
“It’s not just products but service that makes the difference,” said Crockett.