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Renault looks to dealers to help lift market share

Renault believes it has turned a corner and rectified its problems with product quality and reliability and is now looking for its revitalised dealers to help it recover market share.

The challenge for Renault UK and its franchised network is to convince buyers that it is a different beast from the Renault of five years ago.

Dealers have seen their warranty work plunge in the wake of more reliable new Renaults and customer satisfaction scores are improving.

Mark Crockett, director of services and quality, said the brand still suffers the legacy of older, lower quality models which are holding it back. However, with new car registrations low there remains limited opportunity for customers in its latest generation cars to influence perceptions.

“It’s not just products but service that makes the difference,” said Crockett.

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Comments

  • Visionary - 09/09/2011 14:59

    Here we go again, senior management within a manufacturer extolling the virtues of a Jumping through hoops programme linked to “loosing bonus payments or leave the franchise”. This outdated “Carrot & Stick” method never delivers continuous sustainable improvements in the long term. Sadly another regurgitated and re-badged programme devoid of any original thought! Perhaps Mr Gohsn strategic plan statement "Drive the Change", which relies on the motivation of the women and men within Renault should be changed?

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  • LINGsCARS - 12/09/2011 10:54

    So, Renault admit "problems with product quality and reliability"??? Most people have been saying this for years but I have only heard denials before. Which cars are "the older, lower quality models which are holding it back"? Let's name names and clear out the skeletons. Look, the public aren't generally wrong. They buy the cars they have confidence in. Hence Renault's sales figures. Renault have made their bed. A lot of their dealer group is Renault UK-owned. They must start to build cars people want. I can't remember the last time I had an enquiry for a Twingo or a Modus, or a Laguna, and even Meganes are weak. The Clio has ballooned in size and cost. Bring in the Dacias, and get selling them cheap and cheerful, where Renault should be (but has blown it). Who's market share is Renault kidding us they are going to grab back in the UK? Name some names. I don't see Hyundai or Kia quaking in their shoes. Ling LINGsCARS

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