Renault believes it has turned a corner and rectified its problems with product quality and reliability and is now looking for its revitalised dealers to help it recover market share.
The challenge for Renault UK and its franchised network is to convince buyers that it is a different beast from the Renault of five years ago.
Dealers have seen their warranty work plunge in the wake of more reliable new Renaults and customer satisfaction scores are improving.
Mark Crockett, director of services and quality, said the brand still suffers the legacy of older, lower quality models which are holding it back. However, with new car registrations low there remains limited opportunity for customers in its latest generation cars to influence perceptions.
“It’s not just products but service that makes the difference,” said Crockett.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
Visionary - 09/09/2011 14:59
Here we go again, senior management within a manufacturer extolling the virtues of a Jumping through hoops programme linked to “loosing bonus payments or leave the franchise”. This outdated “Carrot & Stick” method never delivers continuous sustainable improvements in the long term. Sadly another regurgitated and re-badged programme devoid of any original thought! Perhaps Mr Gohsn strategic plan statement "Drive the Change", which relies on the motivation of the women and men within Renault should be changed?