Citroen UK has been reprimanded for a TV advert which used flashing images that triggered a seizure in one viewer, according to the Advertising Standards Authority.
The advert, shown on terrestrial and satellite channels, featured a new car and the word ‘Yes’ flashing around 304 times.
The ASA received 10 complaints about the flashing images, some of which said the ad had induced symptoms associated with photo-sensitive epilepsy, including a seizure.
The broadcasters said the advert had been cleared ahead of broadcast and had passed approval for its flashing images.
However the ASA consulted Ofcom, which found part of the advert in breach of its Flashing Images Guidance.
As editor, Tim is responsible for the media content, planning and production of AM's multiple channels (AM print and digital magazines, website, social media and contributing to our events planning). He interviews and writes about as many franchised dealer groups and UK divisions of motor manufacturers as possible, to explore the issues facing UK motor retail and understand what solutions dealers and suppliers are using to overcome these.
LINGsCARS - 18/01/2012 10:12
LE GRAND RESPECT to Citroen for the flashing TV advert which killed a viewer! Glad Citroen concur that flashing images sell cars! :) - Ling