AM Online

Land Rover looks to expand model range

While car sales across Europe are suffering Land Rover has been able to report a 46% hike in global sales this year.

The new Range Rover Evoque has been a big contributor to the success with more than 100,000 sales in a year pushing Land Rover to record numbers.

Design chief Gerry McGovern said: "With Evoque we went into a segment that no one had even thought of and it became the fastest selling Land Rover model ever."

Speaking at the launch of the fourth generation Range Rover, McGovern said there were more opportunities in the future.

"We have three distinct families, Defender, Range Rover and Discovery and there is room to stretch these further - at the moment there is only one Discovery, we are looking at what we can do there."

He added that the next generation Defender will not look like recent concepts. "I don't think that will come as a surprise but the challenge has been to design and engineer a new, modern Defender that is still as hard as nails."

Interestingly McGovern did not mention where the Freelander fits in with Land Rover's future product plans. The next Defender, which could be based on the Evoque platform, had been expected to slot beneath the Freelander in the range.



Click here for manufacturer best practice and procurement insight

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment

Comments

  • chizzy - 29/10/2012 14:54

    Perhaps they could address the problems of getting the current models to the customers in a timely fashion before seeking to increase the range.

    • tomseymour - 29/10/2012 14:55

      @chizzy - What's the current waiting time?

    • chizzy - 29/10/2012 15:05

      @tomseymour - Well if you want an Evoque and are prepared to pay £500 - £800 over List then you'll get a spec'd up one in about 2 weeks. Otherwise about 6-12 mths. If it's a Discovery 4 that you placed an order for in August then who knows - because we are still waiting for a build date never mind a deivery date! Landrover Customer Services lied to us in Sept when they told us that there was no delay and that a dealer could get one in the timescale required. The fact is that LR has stopped taking orders until the 2013 model year had been confirmed, and they only started building that last week. Our supplier has told us that they have only ONE build slot for an Disco4 in November. What a joke - they are becoming as high-handed as Audi have been for the past few years.