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Toyota top carmaker in global brands list

Toyota has ranked the highest carmaker in this year's annual listing of the world's top 100 brands.

It came 10th in the Best Global Brands 2012 report (Coca-Cola was top), ahead of Mercedes-Benz in 11th and BMW in 12th place.

It is the ninth consecutive year it has been top carmaker brand.

According to Interbrand, which creates the list, Toyota’s success is due largely to excellent customer service, an impressive line-up of environmentally friendly products such as the Toyota Prius, and a strengthening appeal with younger customers.

Kia entered the list for the first time, at 87th place.

When compiling the Best Global Brands report, Interbrand use a methodology that takes into account a multitude of factors that affect how a brand connects with the consumer and adds value to the organisation.

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