AM Online

Used car opportunity for Jaguar and Land Rover networks

Land Rover's success with its latest models may lead to pressure on its used car operations in future.

Jaguar Land Rover UK managing director Jeremy Hicks said the Jaguar network is very strong on used car sales and had good capacity, however Land Rover is not so strong because of its shift in volumes towards new models.

Nevertheless, the brands are successful in getting used car supplies through returning customers with PCPs and contract hire, and company cars coming back, he said.

Hicks said investment had been made in defining clear processes for dealers. He said it was not about being prescriptive, but was behind-the-scenes process for how dealers manage their businesses as the scale and volume increases.

One example was the service process, which defines the operation from the customer's booking being made, through workshop control, diagnosis, communication and handover back.

"The key aim is consistency within the network," Hicks said.



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Comments

  • Rob Chisholm - 23/11/2012 14:45

    LOL! What he means is use his old Audi trick ... strangle the UK dealer network of vehicles, creating artificially large order banks.

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