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Peugeot expects dealer network to stay profitable

New models will ensure Peugeot is well placed to cater for consumers downsizing from their current vehicles, said UK boss Tim Zimmerman.

He said the recently launched 208 is finding custom from people coming out of Ford Focus-sized cars, and the 2008 B-segment crossover due from mid-2013 is expected to play a similar role for motorists exiting their 4x4s.

He predicted a stable UK market for 2013, but with some continuing trends of downsizing as consumers seek better fuel efficiency.

Zimmerman said Peugeot’s UK dealers are “buoyant but realistic” in the current tough market.

The network has seen that Peugeot is making progress in its products and in its brand, and sales margins are improving, he added.

“The network will make a profit overall this year, and in the first three quartiles they will do better than last year,” he said.

“Next year will continue to increase their retail margins with a full year of 208 sales, plus the sales mix has improved.”

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  • iceage - 05/11/2012 16:54

    Get in the real world......Peugeot psa will be lucky to survive 2013 at all! From a Dealers perspective its always 'Jam Tomorrow' with these guy's

  • Tom Bowden - 05/11/2012 20:49

    Dealers all have different ideas on what they sell . One dealer calls the 3008hybrid -hi bird and doesn't.know any different - doesn't even know that the models have changed from 99 & 104co2 to 91&99 co2.i think they are the worst - tried to book a test drive of 3008 hybrid - no luck at all now given up on the idea.