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Email marketing service launched after six-month trail with manufacturers and dealers

New car consumer enquiry website Motoring.co.uk has launched a new email marketing service.

The email platform enables it to target its own data set in a way that generates return on investment for vehicle manufacturers and dealers.

This database comprises of over 800,000 up-to-date, in-market motorists who have actively engaged with motoring.co.uk and receive its weekly newsletter comprising of new car offers.

The platform has undergone six months' testing with Hyundai, Kia, BMW, Mini, Ford, Renault, Peugeot, Seat, Jaguar Land Rover and Volvo, Arnold Clark, Listers, Motorparks, Perrys and Vertu.

Chris Green, sales director at Motoring.co.uk, said: “We are collecting a huge amount of data on car buyers daily - namely their name, address and post code, email address, contact numbers, make, model, mileage, condition and value of their current vehicle.

"This powerful data enables us to accurately target potential car buyers for manufacturers and dealers with new and used car offers, promotions and test drives.

"For example, we can help dealers boost their servicing and parts income, as we can target consumers with vehicles over three years old and we know when cars are due for MoT and Service. Equally we can target 4x4 owners with a specific promotion or offer from a 4x4 manufacturer.

“Our database is growing rapidly with 40,000-50,000 new consumer and car detail records per month and at current growth will be over two million ‘opted in’ motorists by the end of 2013.”

The new email marketing service is supported by detailed reporting which features a breakdown of which consumers have clicked through to an offer or dealer car, as well as information on their postcode, socio-economic profile and soft credit rating.

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