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App will make the Mercedes showroom interactive

Mercedes-Benz UK has unveiled its first iPad Brochure App – an interactive experience that complements traditional paper brochures with a more engaging way to experience the C-Class Coupé.

This new approach to customer engagement enables customers and prospects to experience more of the C-Class Coupé design, performance and technology.

With all the information of the brochure and the price list combined, the app carries a wealth of content, while making use of the iPad’s capabilities.

David George, marketing director of Mercedes-Benz Cars, said: “We live in a culture that’s almost always on-line, and is used to rich media experiences, and our new iPad Brochure app really brings the C-Class Coupé to life.

“Rather than having to wait for a brochure to be delivered, or read a pdf of a paper product, the new app is instant, and it shows the vehicles’ features and functions in attention-grabbing ways.”

The model lines section shows off the new car in all its glory and, at the same time, allows the reader to compare all engine and trim combinations.

A configurator offers showroom staff a great opportunity to stay in touch with a prospective customer -optional data capture enables the sales teams to send an email to their customers with their personally configured C-Class Coupé, as well as new car offers for 2012.

To make it easy for customers to find the nearest dealer, there is a built in retailer locator.

The customer can either use GPS to determine closest retailer to current location or use a typed in address.

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